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Amazon registers the domain name KindleCompass.com [UPDATED]

Kindle Compass

For future projects or just as part of its intellectual property strategy to defend its various brands, Amazon registers new domain names all the time.

So, it’s anyones guess as to what’s behind each purchase.

On October 6, Amazon registered the domain name KindleCompass.com through MarkMonitor. 

The Kindle Fire doesn’t appear to come with a built-in digital compass like the iPad, so will the Kindle Compass be a digital compass add-on?

Here’s a look at the WHOIS information.

Registrant:
        Hostmaster, Amazon Legal Dept.
        Amazon Technologies, Inc.
        P.O. Box 8102
         Reno NV 89507
        US
        
    Domain Name: kindlecompass.com

        Registrar Name: Markmonitor.com
        Registrar Whois: whois.markmonitor.com

    Administrative Contact:
        Hostmaster, Amazon Legal Dept.
        Amazon Technologies, Inc.
        P.O. Box 8102
         Reno NV 89507
        US
         
    Technical Contact, Zone Contact:
        Hostmaster, Amazon Legal Dept.
        Amazon Technologies, Inc.
        P.O. Box 8102
         Reno NV 89507
        US

    Created on…………..: 2011-10-06.
    Expires on…………..: 2012-10-06.
    Record last updated on..: 2011-10-06.

Care to take a guess as to what the “Kindle Compass” is or will be?

[Updated January 5, 2012:. Turns out the Kindle Compass is a new publication by Amazon that has cause a bit of controversy.  According to All Things D, “Amazon has issued an apology tonight after upsetting Kindle owners, who learned this morning that they were selected to receive a publication they didn’t sign up for — and could be charged for in the future. The problems kicked off this morning when Amazon started sending emails to select Kindle owners, alerting them to a free trial of “The Kindle Compass.”]

Discussion:  Huffington Post

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New service for Amazon’s cloud about to be directly exposed: DynamoDB

Amazon DynamoDB

It looks like Amazon Web Services (AWS) will make available a feature called “DynamoDB”, a service that has already been powering parts of AWS for years, but has never been directly exposed.

While the company hasn’t made any official announcement, the company registered the domain names Amazondynamodb.com and AWSdynamodb.com on October 5, that hint the service will be offered as an AWS product.

It’s the same pattern that followed the registration of its ElastiCache domains, which I reported about on August 10.  Amazon’s CTO Werner Vogels introduced ElastiCache nearly two weeks later on August 22.

So, it’s probably safe to say, you’ll be seeing Amazon DynamoDB alongside Amazon SimpleDB on the AWS products and services page fairly soon.

The domains were both registered by Amazon’s legal department through MarkMonitor.

Here’s a look at the Whois record for AmazonDynamoDB.com.

Registrant:
        Hostmaster, Amazon Legal Dept.
        Amazon Technologies, Inc.
        P.O. Box 8102
         Reno NV 89507
        US

    Domain Name: amazondynamodb.com

        Registrar Name: Markmonitor.com
        Registrar Whois: whois.markmonitor.com

    Administrative Contact:
        Hostmaster, Amazon Legal Dept.
        Amazon Technologies, Inc.
        P.O. Box 8102
         Reno NV 89507
        US
        
    Technical Contact, Zone Contact:
        Hostmaster, Amazon Legal Dept.
        Amazon Technologies, Inc.
        P.O. Box 8102
         Reno NV 89507
        US

    Created on…………..: 2011-10-05.
    Expires on…………..: 2012-10-05.
    Record last updated on..: 2011-10-05.

What is Dynamo?

According to Werner Vogels on All Things Distributed back in 2007: “Dynamo is internal technology developed at Amazon to address the need for an incrementally scalable, highly-available key-value storage system.”

[Update 1 on January 18, 2012:  Amazon has launched DynamoDB.  As Barb Darrow writes for GigaOM, “Amazon Web Services is adding a home-grown NoSQL database to its ever-expanding roster of cloud computing offerings. DynamoDB is what Amazon CTO Werner Vogels called a “fully managed” NoSQL implementation the company built and tested over the years.”]

(Photo of opening slide from 2008 Keynote at MySQL Conference by Werner Vogels via All Things Distributed)

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Amazon domain registrations hint at Kindle Fire 3G becoming reality

Kindle Fire 3g

When it comes to the Kindle Fire offering more than just Wi-Fi, it’s really not a matter of if, it’s a matter of when.

Last week, I wrote about Amazon registering over 500 Kindle Fire and Silk related domain names, including 3gKindleFire.com.

This week, Amazon’s legal department has registered another 3g domain name: AmazonKindleFire3g.com.

Here’s a look at the Whois record.

Registrant:
        Hostmaster, Amazon Legal Dept.
        Amazon Technologies, Inc.
        P.O. Box 8102
         Reno NV 89507
        US

    Domain Name: amazonkindlefire3g.com

        Registrar Name: Markmonitor.com
        Registrar Whois: whois.markmonitor.com

    Administrative Contact:
        Hostmaster, Amazon Legal Dept.
        Amazon Technologies, Inc.
        P.O. Box 8102
         Reno NV 89507
        US         

    Technical Contact, Zone Contact:
        Hostmaster, Amazon Legal Dept.
        Amazon Technologies, Inc.
        P.O. Box 8102
         Reno NV 89507
        US

    Created on…………..: 2011-10-04.
    Expires on…………..: 2012-10-04.
    Record last updated on..: 2011-10-04.

Amazon also registered Amazon-Sign.info.