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$100MM Dollar Man, Rick Schwartz: Nine-figure domain name deal in the works

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Rick Schwartz has inked some lucrative domain name sales, but as he wrote earlier today on his blog: “In the days ahead I will post about the seeds of my first NINE FIGURE deal.   Even 50% of the choir won’t see it or believe it. But at least they know not to laugh.”

Though it can’t be confirmed until the transaction is completed, Rick Schwartz has a reputation of being a straight shooter, and when he says something will happen, people and critics should listen. 

Technology blogs like TechCrunch haven’t picked up the story, but you can bet they’ll be all over the sale when it happens.

Rick Schwartz, who sold Men.com for $1.3 million, Candy.com for $3M+Equity, and iReport.com for $750,000, also shared insight regarding the negotations behind his past dealings (which include just 15 domain name sales).

iReport.com was one of my best sales.  It took about 6 months to complete. Their opening offer was $10,000. I said no to CNN many times on the way to a $750,000 cash sale. The biggest sticking point, making it public. They did not want to be laughed at for spending so much for a domain name. I assured them that would not be the case.

After a few meetings, they gave in as I would not sell without that single concession. It was worth another $750k to me in publicity and to build future sales on. This domain was the epitome of the Internet. A soapbox like no other.  Today, iReport.com is in every country in the world and is one of the most recognized citizen journalist sites ever. The sale that keeps on giving to me and everyone else in the industry.

To put things in perspective, a nine-figure deal means a minimum of $100 million.  Is Rick Schwartz planning to sell one domain, part of his portfolio, or his entire portfolio?  Is he crafting something entirely different? 

There is more to this amazing story and the past sales of Rick Schwartz, so keep reading over at Rick’s Blog as the story develops.

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Candy.com surpasses 50,000 fans on Facebook

candy

Candy.com, the domain name that sold for $3MM+, surpassed the 50,000 fan mark on its Facebook page (www.facebook.com/candydotcom), hitting over 56,000 fans recently.  

While Candy.com has many of its competitors beat in the search engines for the search term ‘candy’, there’s still some catching up to do on Facebook. 

Hershey’s, the candy company that was originally founded in 1894, has over 1.5 million fans on its Facebook page (www.facebook.com/HERSHEYS).  But considering Candy.com was only founded in 2009, it’s doing rather well thanks to its category-killer domain name.

This year, Candy.com has been getting much more social. 

It unveiled its re-designed blog on its one-year anniverary.  The blog has excellent articles for candy enthusiasts, written by Sue Gillerlain, the former executive editor of Professional Candy Buyer magazine and a current contributing editor at Candy & Snack TODAY magazine.

Candy.com is also on Twitter.

What’s interesting to note about Candy companies on Facebook, it wasn’t a candy company that grabbed the vanity URL ‘candy’ on Facebook.  It was a person:  Candy He who got to the vanity URL before anyone else.