On the heels of domain purchase, site makeover: acquires site


Matt Douglas, founder and CEO of Punchbowl, issued a press release this past week about the company’s acquisition of, an event planning web site. 

Punchbowl was in the news in September, after the company finally announced its purchase of the domain name from domain investor Rick Schwartz – a domain name that had re-directed to the company’s original domain for nearly a year.

Though the price tag of isn’t clearly known, what is known is that it’s likely a multiple six figure deal.  Last year, Rick Schwartz wrote in one of his blog posts about the pending sale of to MyPunchBowl: ‘In the not too distant future I will be announcing my 12th domain sale is Another multiple 6 figure deal plus other considerations. There should be a press release forthcoming and the buyer will decide how much of this to go public with as there will be a confidentially clause .’

2010 appears to be exciting times for Punchbowl software as the company continues to grow. 

Here’s a look at the company latest press release:, the one-stop site for start to finish party planning, today announced the acquisition of, a site for party planning and event management. With the transaction, Punchbowl has acquired key assets and technology from Socializr Inc. Financial terms of the agreement were not disclosed.

The announcement comes on the heels of the company’s acquisition of the domain and a fresh, new look for the site. In addition, the company recently unwrapped the unparalleled Digital Invitation Studio-a beautiful collection of free, pre-packaged online stationery sets for events and celebrations, complete with invitations, envelopes, liners, rubber stamps, and postage.

Friendster founder Jonathan Abrams, a pioneer in social networking, launched Socializr as an event management platform that combined customized event invitations with a social networking component. Socializr customers have embraced the site for its ease of use and social media integration.

“Joining forces with Punchbowl allows us to provide Socializr customers with a more comprehensive event management solution,” said Jonathan Abrams, Founder, Socializr. “We’re thrilled to help Punchbowl grow and accelerate the business.”

With more than one million registered users, Punchbowl is the leader in start to finish party planning. Punchbowl offers a modern, effortless way to plan an unforgettable celebration with party planning features including customizable online invitations, potluck organization, gift registries, local party vendors, and much more. The site is ideal for planning birthday parties, baby showers, Christmas parties, and even Thanksgiving dinner.

“Expanding our reach with the acquisition of Socializr will accelerate the growth of our company,” said Matt Douglas, CEO, Punchbowl. “We are excited to welcome Socializr customers to Punchbowl just in time for the holiday party planning season.”


Rick Schwartz’ domain names come with a hefty price tag –

CNN ireport
Rick Schwartz sold the domain name to CNN for a whopping $750,000. The URL now re-directs to

While the amount of the price tag for sold by Rick Schwartz is undisclosed, it is almost certain that the final sales price is a multiple 6 figure deal plus other considerations.

Multiple 6 figure deal + other considerations likely means some sort of long term deal that includes a one time payment and recurring paychecks based on company profits – similar to the deal he brokered for his domain name which sold for $3 million plus other considerations.

Rick Schwartz received his first dividend payment from this month, though not his biggest check to date, with sitting nicely atop of the Search rankings and enjoying type in traffic, if the terms of dividends are for years down the road, his dividend payments are certain to improve.

Last year, Rick Schwartz wrote in one of his blog posts about the pending sale of to MyPunchBowl.

In the not too distant future I will be announcing my 12th domain sale is Another multiple 6 figure deal plus other considerations. There should be a press release forthcoming and the buyer will decide how much of this to go public with as there will be a confidentially clause .”

While I may not always agree with Rick’s opinions and often have difficulty understanding the point of his blog posts – I always find his sales amazing. 

Take a look at the press release issued earlier today.

Purchase and acquisition transaction of between Punchbowl Software Inc. and “Domain King” Rick Schwartz

Framingham, Mass., July 19, 2010 – Punchbowl Software, Inc. today announced the acquisition of the web domain from legendary domainer Rick Schwartz. Punchbowl Software Inc. develops web applications for start to finish party planning. Terms of the agreement were not disclosed.

With, the company plans to re-launch the domain as a leading consumer site for party and event planning. With new technology and a new look, the party planning site will be ready to launch in time for the holiday season of 2010. At, consumers will be able to plan a party from start to finish. The service will offer unique features including the innovative “Date Decider” which enables users to find the best calendar date for their event, beautiful Save the Dates and digital invitations, photo and video sharing after the event and other services that will help consumers throw an unforgettable celebration.

“A punchbowl is the center of any great party,” said Matt Douglas, CEO, Punchbowl Software. “The acquisition of will allow us reach new customers and expand our growing customer base.”

Rick Schwartz, aka the “Domain King,” is one of the early domain pioneers. Domains he has sold include to CNN for $750,000, to G&J Holdings, LLC for $3 million plus dividends, and for $1.3million back in 2004.

“During my domain career, I’ve sought prime, recognizable domain names that were easy to spell, easy to remember and could be developed into a major brand in their respective industry” said Rick Schwartz. “I was the first to see the intrinsic value in and knew that it could be developed into a huge brand in the social expressions and celebrations industry. I’m thrilled that Punchbowl Software will now develop the domain to its full potential.”

The party planning industry is ripe for a new entrant to provide a service for party hosts. Whether it’s a mom planning a birthday party for her five year old daughter, a friend planning a baby shower, a family planning their annual reunion, or the company Christmas party, everyone has multiple reasons to plan a party every year. As the industry moves from traditional offline sources to online, the market will consolidate. A new brand will emerge – – that will define this new industry.

Stay tuned for frequent updates and milestones for the new While you can visit the Web site in its current appearance, the complete re-launch and re-branding will not be official until sometime this fall.

“Working with Rick Schwartz on this domain name acquisition has demonstrated to me that he’s not only a visionary in the domain industry, but he’s a savvy businessman who understands how to extract the most value from the Internet” said Matt Douglas, CEO, Punchbowl Software. “I couldn’t be happier to be the new owner of”

About Us: About
Rick Schwartz, aka “Domain King” and “Webfather,” is the CEO, President and Cofounder of T.R.A.F.F.I.C. found at– the premiere domain conference for the domain industry. It is both the oldest and largest and attracts over 500 of the top professionals in the industry in what was a by invitation only event until 2009 and now open to all. As one of the early domain pioneers dating back to 1995, Rick has a knack for predicting big trends and getting it right. He may have been the first to recognize the value of “type in” traffic which is now commonly referred to as “direct navigation” — the most potent and targeted traffic on the net. Rick has a prime portfolio of some 7000 one and two word domains, and is considered by many to be among the leading experts on domain names, traffic, Web site flow and valuation. ‘ & ‘

Contact Info: Media Contact:
Matt Douglas
Punchbowl Software Inc.
650 814 3393