Blockbuster domain deal for $4MM cash plus equity stake just closed escrow

Rick Schwartz

Rick Schwartz has just tweeted that the agreement to sell the domain names and for $4MM USD plus equity stake in the buyer’s new company, closed escrow.

Minutes ago Rick posted the following message to his Twitter page on @DomainKing: “ and closes via Transaction took 3 weeks from start to finish and initiated via Linkedin contact.”

Both domain names are hidden behind Domains by Proxy, Inc, a Whois privacy service provided by Go Daddy.  Up until yesterday, both names were registered to Rick Schwartz and his  Here’s a look at the Whois records which were updated in the last 24 hours:

   Domains by Proxy, Inc.
   15111 N. Hayden Rd., Ste 160, PMB 353
   Scottsdale, Arizona 85260
   United States

   Domain Name: PROPERTIES.COM
      Created on: 19-May-97
      Expires on: 15-Jul-21
      Last Updated on: 15-Jul-11

   Domain Name: PROPERTY.COM
      Created on: 11-Feb-94
      Expires on: 15-Jul-21
      Last Updated on: 15-Jul-11

The $4MM sale for the pair of names makes it one of the biggest publicly reported sales of 2011.  The single domain name sold earlier this month for $2.6MM.  In 2009, Rick Schwartz (aka the ‘Domain King’) also sold for $3MM.

The blog DomainGang was the first within the domain industry to report the news of the impending sale on July 4th after spotting the story on Stardom.  Rick Schwartz had also tweeted news of the deal.

(Photo of Rick Schwartz (left), Rick Latona, and Howard Neu at TRAFFIC 2009 via


Rick Schwartz’ domain names come with a hefty price tag –

CNN ireport
Rick Schwartz sold the domain name to CNN for a whopping $750,000. The URL now re-directs to

While the amount of the price tag for sold by Rick Schwartz is undisclosed, it is almost certain that the final sales price is a multiple 6 figure deal plus other considerations.

Multiple 6 figure deal + other considerations likely means some sort of long term deal that includes a one time payment and recurring paychecks based on company profits – similar to the deal he brokered for his domain name which sold for $3 million plus other considerations.

Rick Schwartz received his first dividend payment from this month, though not his biggest check to date, with sitting nicely atop of the Search rankings and enjoying type in traffic, if the terms of dividends are for years down the road, his dividend payments are certain to improve.

Last year, Rick Schwartz wrote in one of his blog posts about the pending sale of to MyPunchBowl.

In the not too distant future I will be announcing my 12th domain sale is Another multiple 6 figure deal plus other considerations. There should be a press release forthcoming and the buyer will decide how much of this to go public with as there will be a confidentially clause .”

While I may not always agree with Rick’s opinions and often have difficulty understanding the point of his blog posts – I always find his sales amazing. 

Take a look at the press release issued earlier today.

Purchase and acquisition transaction of between Punchbowl Software Inc. and “Domain King” Rick Schwartz

Framingham, Mass., July 19, 2010 – Punchbowl Software, Inc. today announced the acquisition of the web domain from legendary domainer Rick Schwartz. Punchbowl Software Inc. develops web applications for start to finish party planning. Terms of the agreement were not disclosed.

With, the company plans to re-launch the domain as a leading consumer site for party and event planning. With new technology and a new look, the party planning site will be ready to launch in time for the holiday season of 2010. At, consumers will be able to plan a party from start to finish. The service will offer unique features including the innovative “Date Decider” which enables users to find the best calendar date for their event, beautiful Save the Dates and digital invitations, photo and video sharing after the event and other services that will help consumers throw an unforgettable celebration.

“A punchbowl is the center of any great party,” said Matt Douglas, CEO, Punchbowl Software. “The acquisition of will allow us reach new customers and expand our growing customer base.”

Rick Schwartz, aka the “Domain King,” is one of the early domain pioneers. Domains he has sold include to CNN for $750,000, to G&J Holdings, LLC for $3 million plus dividends, and for $1.3million back in 2004.

“During my domain career, I’ve sought prime, recognizable domain names that were easy to spell, easy to remember and could be developed into a major brand in their respective industry” said Rick Schwartz. “I was the first to see the intrinsic value in and knew that it could be developed into a huge brand in the social expressions and celebrations industry. I’m thrilled that Punchbowl Software will now develop the domain to its full potential.”

The party planning industry is ripe for a new entrant to provide a service for party hosts. Whether it’s a mom planning a birthday party for her five year old daughter, a friend planning a baby shower, a family planning their annual reunion, or the company Christmas party, everyone has multiple reasons to plan a party every year. As the industry moves from traditional offline sources to online, the market will consolidate. A new brand will emerge – – that will define this new industry.

Stay tuned for frequent updates and milestones for the new While you can visit the Web site in its current appearance, the complete re-launch and re-branding will not be official until sometime this fall.

“Working with Rick Schwartz on this domain name acquisition has demonstrated to me that he’s not only a visionary in the domain industry, but he’s a savvy businessman who understands how to extract the most value from the Internet” said Matt Douglas, CEO, Punchbowl Software. “I couldn’t be happier to be the new owner of”

About Us: About
Rick Schwartz, aka “Domain King” and “Webfather,” is the CEO, President and Cofounder of T.R.A.F.F.I.C. found at– the premiere domain conference for the domain industry. It is both the oldest and largest and attracts over 500 of the top professionals in the industry in what was a by invitation only event until 2009 and now open to all. As one of the early domain pioneers dating back to 1995, Rick has a knack for predicting big trends and getting it right. He may have been the first to recognize the value of “type in” traffic which is now commonly referred to as “direct navigation” — the most potent and targeted traffic on the net. Rick has a prime portfolio of some 7000 one and two word domains, and is considered by many to be among the leading experts on domain names, traffic, Web site flow and valuation. ‘ & ‘

Contact Info: Media Contact:
Matt Douglas
Punchbowl Software Inc.
650 814 3393


Domain King Rick Schwartz sells two more domains in the six figures, one hand registered for less $100

Sydney Hotels

It’s not often that Rick Schwartz sells a domain name or least shares the sale publicly.  Since the nineties, he has only sold a handful of names out of his portfolio of thousands.  But the total sales for those domains is in the millions.  The Domain King, who got his start in 1995, with the purchase of for $100 has sold less than 20 names.

Today Rick Schwartz announced the sale of two more domain names, each in the six figures.  The first one, according to Rick’s blog cannot be disclosed at present, but the second sale which sold for $100,000 was a name he registered early on in his domaining career: 

A name he purchased for less than $100.

These aren’t Rick’s first sales in 2010.  In April Rick sold the numeric domain for $50,000 to a Chinese buyer.

It’s unlikely most domain investors, will see the same results as Rick Schwartz, but if there’s one thing Rick Schwartz can teach you – it’s that patience pays off.