Rumor over on Elliot’s Blog is that Zynga, the popular social game development company, purchased the domain name Rewardville.com, possibly for a rewards program that was announced back in late November in a Zynga Press Release.
Being a big fan of Zynga, I did a little digging on the name Rewardville.
While the domain name, which recently sold through Sedo for $4,500, is privately registered and redirects to rewards.zynga.com as Elliot Silver noted in his story, here’s what I did find out that no other technology site or blog has reported.
Zynga filed for Trademark in Europe for word: Rewardville
In mid-December, Zynga Inc. filed for a European trademark that went unnoticed.
The trademark application can be found here, by typing the term ”rewardville” in the trademark name search field.
Though Zynga’s ultimate plans for Rewardville are not known at this time, chances are it’ll end up being an online resource and directory of rewards programs offered between Zynga and its partners.