GoDaddy’s .CO marketing blitz enjoys mainstream coverage by USAToday

Godaddy .CO marketing blitz

The USAToday article by Kristena Hansen starts off, “While the “.net,” “.org” and “.gov” Internet domains are growing in popularity among those launching new websites, none have come close to threatening the decades-long reign of “.com.   But the “.co” domain may be the hottest new Web address, one that could be the first real .com competitor, according to some inside the domain-name industry.”

While domain names don’t always get good press coverage, GoDaddy knows how to get press attention using it’s upcoming Superbowl commercial with the unveiling of the new GoDaddy girl to create some serious buzz. 

But that’s not the main subject of the article, .CO domain names are. 

And by the sound of it, the possibilities seem limitless.

Kristena Hansen points out just how positive .CO domain names are.

Unlike other .com alternatives, the .co domain, which gained about 600,000 registered names worldwide since its launch, should do well simply because it sounds so similar to .com, said Richard Merdinger, senior director of domain-registration service for Go Daddy.

“There’s an international recognition of using .co to represent a company,” he said. “We were exceptionally pleased with the volume of registrations we did do so far.”

The .co suffix offers a whole new realm of opportunities for those searching to establish their Web presence, Merdinger said.

Industry insiders see a similar trend.

While you could argue .CO is just another fad that won’t offer any new significant challenges to .COM – with big ticket sales of domain names like and a major marketing blitzy by GoDaddy ready to get underway, 2011 could see whether .CO really has what it takes to be a .COM competitor.

What’s all the buzz about?

Already in 2010, Mike Mann of DomainMarket has sold a number of premium .co domain names such as for $25,000 and for $15,000, but 2011 looks like it will be even better for Mike Mann. 

As Mike Berkens of the blog The Domains pointed out in a recent story, Sedo will be holding a .CO premium domain name auction following the Superbowl.  The auction will include many of Mike Mann’s .CO properties, many of which are listed for as much as $350,000 on his DomainMarket web site.

In the coming weeks, the single letter domain name i.CO will be auctioned off, in what could be the biggest sale of all to date for a .CO domain.  In 2010, sold to for a whopping $350,000.

As far as the USAToday story which first appeared in The Arizona Republic, no one has commented on the article as of yet.  Over at azcentral, the story only managed to get a few comments, the first being a negative comment from a reader who had this to say about .CO: “sorry, but .co will fail. while it may sound similar, it is that very reason it will fail. People are already automatically tuned to typing COM and will forget to drop the M.  As far as the pricing, that is just silly. People buying up names will do so regardless of that small of difference. Make is a hundred bucks and you might see only the most common names get parked.”

It’s still early, but it already seems like .CO is making a big splash in 2011.


GoDaddy uses Twitter for customer service, not just for marketing its services and products

GoDaddy Twitter

GoDaddy, the web’s largest domain registrar, uses its @GoDaddy Twitter account to help customers on a range issues with web hosting and domain names.  

Customers follow @GoDaddy, then send information through a private message (formerly called a Direct Message) to GoDaddy’s Twitter account.  While helping out customers with their issues, GoDaddy is also able to build up its following, since you cannot send a direct message to a user who is not following you.

Domain Registrars on Twitter

@GoDaddy isn’t the only domain registrar on Twitter, but it’s one of the only registrars that helps customers resolve problems through Twitter.  Other registrars use Twitter as a means for marketing their services.

Domain registrar Fabulous who use @Fabulousdotcom, haven’t  tweeted in over a month.  Messages are far and few between, and when they are posted, they usually involve messages about services or promotions.  Fabulous only has around 300 followers.

Enom, another popular domain registrar uses @Enom for its Twitter account.  The company uses Cotweet for posting tweets, but doesn’t publicly interact with other Twitter users often.  Like Fabulous, Enom tweets about promotions and other services it provides, including tips on domain names.  Enom has just under 2,000 followers on Twitter.

Moniker is one of the better Twitter users out of the bunch.  The domain registration company that also runs SnapNames, tweets using @MonikerSnap.  Though Moniker only has about 1,300 followers, it does provide a certain level of customer service through its Twitter account.  As little as 11 hours ago, the company tweeted @PeterC saying: “I will escalate this issue and get more details. I understand your concerns-well warranted.”  @PeterC had posted a blog online shortly before Moniker responded, entitled: Moniker Deactivated My Domain 26 Days BEFORE The Expiration Date” that outlined his issue

Network Solutions also does much of the same as GoDaddy, describing itself on its Twitter account (@Netsolcares) as: “Real Person support – Looking forward to your questions and conversations! Need 24/7 help?”.  The company has just over 4,000 followers on Twitter.

Which domain registrar has the best use of Twitter?

There are dozens of more registrars on Twitter, but just a quick look indicates @GoDaddy to be the heaviest Twitter user.  With GoDaddy, it’s not all about marketing and promotions, it’s about customer service. 

That’s not to say that GoDaddy doesn’t use Twitter for marketing, it just doesn’t use its most recognizeable Twitter account to do so. 

If you’re looking for GoDaddy eslewhere on Twitter, check out @GoDaddyAuctions for hot aftermarket domain names and @GoDaddyMktplace for great products.

Have you had a good or bad experience with domain registrars on Twitter?  Let me know in the comments.