Tag: Microsoft trademarks

Microsoft trademarks ‘Leap Experience Pioneers’ for game software

Post author By J.B.
Post date August 15, 2012
1 Comment on Microsoft trademarks ‘Leap Experience Pioneers’ for game software

Microsoft Corporation submitted an application this week with the United States Patent and Trademark Office (USPTO) for ‘Leap Experience Pioneers’.

The filing (Serial Number: 85699906), which covers “game software”, comes a little over a week after the company filed to trademark ‘Galactic Reign’ for another yet to be announced game project.

Being that the goods and services only cover “game software”, it’s unknown what Microsoft has planned.

A quick check of the term ‘Leap Experience Pioneers’ across major social networks and popular domain names, shows that Microsoft isn’t that interested yet in owning the brand. Microsoft hasn’t grabbed leapexperiencepioneers.com at the time of this story, but that doesn’t mean the company won’t have success in the future, should it want the name.

The company has made no official announcement, so for now, we’ll have to wait and see what Microsoft is working on.

Talking about this story: This is Xbox

Tags Leap Experience Pioneers, microsoft, Microsoft Games, Microsoft trademarks

News Trademarks Video Games

Microsoft files trademark for “Avatar Motocross Madness” game [UPDATED]

Post author By J.B.
Post date April 10, 2012
2 Comments on Microsoft files trademark for “Avatar Motocross Madness” game [UPDATED]

Microsoft Corporation filed a trademark application on April 5, 2012, for “Avatar Motocross Madness” with the United States Patent and Trademark Office.

The goods and services in the trademark filing (Serial Number: 85590644) cover “Game software” and “Providing a website featuring information in the field of games and home entertainment; entertainment services, namely, providing online video games”.

Motocross Madness was first released by Microsoft Games back in 1998 for the PC, followed by a sequel in 2000.

Based on the title, “Avatar Motocross Madness”, it sounds like Microsoft may be releasing Motocross Madness on the Xbox 360 and allow you to create and use your own avatar in the game with the Kinect.

As of today, Microsoft has made no announcement regarding “Avatar Motocross Madness”.

UPDATE: As MCV reports, “Two screenshots posted to PlayXBLA have been released in effort to tease the new title ahead of its reveal during Microsoft’s E3 press conference.”

Talking about this story: Xbox 360: The Official Xbox Magazine, Shack News, Eurogamer.it, VG247, GameZone, Eurogamer.pt, Multiplayer.it, Eurogamer.net, VG Nett, Videogamer.com and N4g

(Image of Motocross Madness via Microsoft.com)

Tags Avatar Kinect, Avatar Motocross Madness, game software, microsoft, Microsoft Corporation, Microsoft Games, Microsoft trademark, Microsoft trademarks, Motocross Madness, Motocross Madness 2, united states patent and trademark office, video games

News Trademarks Video Games

Microsoft files trademark for “Avatar Famestar” for video game services

Post author By J.B.
Post date February 18, 2012

It appears Microsoft is working on something new for the Xbox called “Avatar Famestar” according to a recent trademark filing with the United States Patent and Trademark Office.

On February 13, 2012, filed to trademark “Avatar Famestar”.

The goods and services covered in the trademark filing (Serial Number: 85541451) cover “Downloadable software for video game services” and “Providing an online portal for video game services and social networking”.

As of today, Microsoft has made no announcement as to its plans for “Avatar Famestar”.

Last year, Microsoft released Avatar Kinect, which lets your personalized avatar interact with or hang out with up to seven other friends in 24 virtual stages ranging from a late-night talk show set to outer space to a sports tailgate party.

[Update 1 on Feb. 18, 2012 5:41am: A resident of China is cybersquatting on the domain name AvatarFamestar.com. The name was registered shortly after this story went online.]

Discussion: Joystiq

Tags Avatar, Avatar Famestar, Avatar Kinect, Avatars, featured, kinect, microsoft, Microsoft Corporation, Microsoft trademarks, uspto, xbox, Xbox 360, Xbox 720

News Trademarks

Microsoft files trademark for “People Powered Stories”, more Google bashing?

Post author By J.B.
Post date February 5, 2012
1 Comment on Microsoft files trademark for “People Powered Stories”, more Google bashing?

Since Google announced changes to its privacy policies, it has come under an onslaught of criticism from all directions including rivals.

Microsoft has already taken aim at Google with its “Putting People First” advertising campaign and a YouTube video called “Gmail Man”.

Now it looks like Microsoft may have something more in store for Google in the coming days, something that is powered by everyday people.

On January 31, 2012, Microsoft Corporation filed a trademark application (Serial Number: 85530034) for “People Powered Stories”. And as the phrase and trademark description suggest, Microsoft may launch an advertising campaign that is supplied by user-generated content.

The goods and services covered by the trademark filing cover two categories:

Advertising and marketing services; Advertising consultation; Providing information in the field of advertising

Providing online, non-downloadable software and tools for creating advertisements that include user-generated feedback and content

As of today, Microsoft has made no announcement as to its plans for “People Powered Stories” and no website exists.

One thing also to note with the filing is there no first-use date reported, indicating that Microsoft has not started using the mark.

[Update 2 on Feb. 14, 2012:. Microsoft officially announced People Powered Stories, a new social advertising solution.]

[Update 1 on Feb. 5, 2012:. A resident of China registered the domain name peoplepoweredstories.com (Whois) shortly after this story ran.]

Discussion: The Next Web, Simply Zesty, Marketing Land and Neowin.net

Tags Gmail man, google, Google privacy, Google privacy policies, Google rivals, microsoft, Microsoft Corporation, Microsoft trademark, Microsoft trademarks, Putting People First, united states patent and trademark office, uspto, youtube

News Trademarks

Microsoft to launch new publication? Company files trademark for Latinzine

Post author By J.B.
Post date February 1, 2012

It looks like Microsoft may have something in the works for a new publication, focusing perhaps on Latin America.

On January 24, 2012, Microsoft filed a trademark application (Serial Number: 85524272) with the United States Patent and Trademark Office for “Latinzine”.

The goods and services listed in the application include “streaming of video material via the Internet and mobile networks” and “providing on-line magazines accessible via the Internet and mobile networks in the fields of lifestyle, news, entertainment and sports; On-line journals, namely, blogs featuring content in the fields of lifestyle, news, entertainment and sports“.

Microsoft has opened two major technology centers in Latin America in the past six months.

In January, the company inaugurated a major technology center in Sao Paulo, Brazil. In October 2011, it inaugurated its first Latin America MTC in Mexico City.

At the time of this story, Microsoft has made no announcement about Latinzine.

Tags Latin America, Latin zine, Latinzine, Major Technology Center, microsoft, Microsoft Latin America, Microsoft Latinzine, Microsoft trademarks, MTC, trademark, trademarks, uspto