News Trademarks Video Games

Microsoft files trademark for “Avatar Motocross Madness” game [UPDATED]

Avatar Motocross Madness

Microsoft Corporation filed a trademark application on April 5, 2012, for “Avatar Motocross Madness” with the United States Patent and Trademark Office.

The goods and services in the trademark filing (Serial Number: 85590644) cover “Game software” and “Providing a website featuring information in the field of games and home entertainment; entertainment services, namely, providing online video games”.

Motocross Madness was first released by Microsoft Games back in 1998 for the PC, followed by a sequel in 2000.

Based on the title, “Avatar Motocross Madness”, it sounds like Microsoft may be releasing Motocross Madness on the Xbox 360 and allow you to create and use your own avatar in the game with the Kinect.

As of today, Microsoft has made no announcement regarding “Avatar Motocross Madness”.

UPDATE: As MCV reports, “Two screenshots posted to PlayXBLA have been released in effort to tease the new title ahead of its reveal during Microsoft’s E3 press conference.”

Talking about this story: Xbox 360: The Official Xbox Magazine, Shack News,, VG247, GameZone,,,, VG Nett, and N4g

(Image of Motocross Madness via

News Video Games

Top 10 Stories of 2011: #10 Rainbow 6 Patriots revealed by domain registrations

Rainbow 6: Patriots

Several of this year’s Top 10 stories here on Fusible have to do with video gaming. 

So it’s no surprise that the story of Tom Clancy’s Rainbow 6 Patriots is number ten on the list. 

After noticing that Ubisoft registered eight different domain names on October 27, like and, also among the names were two that stood out because there was no information or news on them at the time — and

I speculated that the next title in Tom Clancy’s Rainbow Six series would be Rainbow 6: Patriots.

Well, as it turned out, my speculation was soon confirmed by -BLITZ-, a member of the popular NeoGAF forum.  -BLITZ- had seen the logos, arts, covers and rendered game screens for Rainbow 6: Patriots.

The story got a lot of play online, with some of the biggest video gaming sites like Kotaku, Game InformerJoystiq,, and more than a dozen more news sites, citing the story.

Days after my story went online, Ubisoft officially confirmed the title on November 3.

Here’s a look at the reveal trailer by Ubisoft.


News Video Games How some video game companies use domain names to market titles

Your Mom Hates This
Real Moms react to footage of Dead Space 2 video game. Photo courtesy Electronic Arts

In early November, the domain name was privately registered at 

Electronic Arts has now launched a big marketing campaign using the domain name to create buzz for its third person shooter video game Dead Space 2, which is being released on January 25.

If you haven’t seen the marketing campaign yet, which captures the reactions of Moms watching the video game, it certainly is creating a lot of buzz.  Kotaku has a funny story by one Mom upset at the stereotype that Moms hate violent video games.  “I’m a mom and I don’t hate “Dead Space 2.” You know what I hate? Stereotyping”, writes Winda Benedetti. 

Not only did Electronic Arts develop a creative marketing campaign centered around “Your Mom Hates This”, they made sure to register the domain name and launch a web site.   Surprisingly though, EA didn’t register – which was registered earlier this week by a “BE Ads” in Florida. “Your Mom Hates Dead Space” is the headline used in many of the game’s online ads, including Google Adwords.

Activision ran a similar online campaign that began in late 2010, not centered around Moms, but around a somewhat controversial domain name:, which it used to create buzz over its Prototype 2 video game.  The domain name now redirects to  The use of the word ‘murder’ in its marketing campaign drew the attention of many, as I wrote about in December.

Shocked Reactions

The shocked and disgusted reactions in the “Your Mom Hates This” campaign look legit – and for good reason.  The game is rated M for Mature by the Entertainment Software Rating Board, which gave the following summary:

This is a third-person action game in which players assume the role of an engineer (Isaac Clarke) who must fight his way through hordes of aliens aboard a space station. Players use futuristic weapons (e.g., plasma guns, flamethrowers, electrified spikes) to kill a variety of mutated creatures—attacks generally result in cries of pain, dismemberment, and large spurts of blood. Some cutscenes depict close-up views of characters getting stabbed in the face by blades and needle instruments. Several environments depict mutilated bodies, as well as blood-splattered floors, walls, and ceilings. The words “f**k” and “sh*t” can be heard in the dialogue.

You can watch the video below and see the Moms’ reactions.