Categories
News

UPDATED: Google may be officially launching Rater Hub

Rater Hub web page

Back in 2005, Henk van Ess wrote about the Google Rater Hub, a somewhat secretive program at the time that had people review and rate the quality of Google’s search results.

Well, now it looks like the Rater Hub program will soon have a more public home on the web with the registration of the domain raterhub.com earlier this week by Google.  

Typing the web address today, takes you to a Google 404 page that says, “The requested URL / was not found on this server. That’s all we know.” 

404 pages on Google’s network can be a good sign that something is happening out at Google.

Paying people to review and rate search results at Google is nothing new and the very topic was recently in the news.

In January, Matt McGee published a detailed interview online with a Google Search Quality Rater, after a contractor contacted Search Engine Land wanting to explain and clarify some of the things that had been written and said about the program.

While Google hires contractors to do the job, it’s possible it may be doing more.

The search engine giant registered the domain name raterhub.com (Whois) through MarkMonitor on February 13, 2012, which surprisingly had never been registered before. 

RaterHub.com Whois record

In the past few days, the name transferred from MarkMonitor’s name server to Google.

Given the purchase of the domain, name server changes and the recent news, we could expect to see something soon on RaterHub.com.

[Update 1 on February 22, 2012: In the past 24 hours, a sign in page has gone online using Google Accounts, as shown in the snapshot below.  The message reads, “Google is not affiliated with the contents of Ewok2 Rater Hub or its owners.”  It appears Rater Hub is a third party service, not operated by Google.] 

Ewok2 Rater Hub

Discussion: Search Engine Land

Categories
News Trademarks

Microsoft files trademark for “People Powered Stories”, more Google bashing?

People Powered Stories

Since Google announced changes to its privacy policies, it has come under an onslaught of criticism from all directions including rivals. 

Microsoft has already taken aim at Google with its “Putting People First” advertising campaign and a YouTube video called “Gmail Man”.

Now it looks like Microsoft may have something more in store for Google in the coming days, something that is powered by everyday people.

On January 31, 2012, Microsoft Corporation filed a trademark application (Serial Number: 85530034) for “People Powered Stories”.  And as the phrase and trademark description suggest, Microsoft may launch an advertising campaign that is supplied by user-generated content.

The goods and services covered by the trademark filing cover two categories:

Advertising and marketing services; Advertising consultation; Providing information in the field of advertising

Providing online, non-downloadable software and tools for creating advertisements that include user-generated feedback and content

As of today, Microsoft has made no announcement as to its plans for “People Powered Stories” and no website exists.

One thing also to note with the filing is there no first-use date reported, indicating that Microsoft has not started using the mark.

[Update 2 on Feb. 14, 2012:.  Microsoft officially announced People Powered Stories, a new social advertising solution.]

[Update 1 on Feb. 5, 2012:.  A resident of China registered the domain name peoplepoweredstories.com (Whois) shortly after this story ran.]

Discussion:  The Next Web, Simply Zesty, Marketing Land and Neowin.net

Categories
News

Google quietly launches Women Entrepreneurs on the Web initiative

Women Entrepreneurs on the Web initiative

Google employee Pooja Srinivas appears to be one of the people behind Google’s latest web initiative called “Women Entrepreneurs on the Web” (or WeOW, for short).

Srinivas, a resident of India, registered several domains earlier this month like Womenentrepreneursontheweb.com (Whois), which transferred to Google’s ownership this past week and a website is already up and running.

What is the Women Entrepreneurs on the Web initiative?

Well, according to the site, “Women Entrepreneurs on the Web is an initiative aimed at helping women-owned businesses grow their online presence. This initiative is currently being piloted in India.”

Any women-owned business is eligible for the program, as long as one of the founders is a woman and as part of the program, the people involved will learn to use various web-based technologies in their day to day business.

Google has been launching a number of initiatives online in the past year aimed at getting more people online, like the Google-led program “Get Your Business Online” dedicated to helping local businesses in various U.S. states.

Discussion: @DashBurst

Categories
Disputes National Arbitration Forum News

Google wins dispute over YouTube typo domains, names ordered transferred

YouTube Scam Survey site

In a no-brainer, a single-member Panel with the National Arbitration Forum has ordered several YouTube typo domain names be transferred to Google.

The domain names disputed in the case were: youtbe.com, youtub.com, youtue.com, youube.com, and yutube.com.

The respondent, who filed no response in the proceeding, had been using the names to send unsuspecting users to a survey scam that asked a series of questions and attempted to gather personal information by promising free gifts like Best Buy gift cards.

Google filed the complaint (Case No. 1416796) at the end of November.

Judge Harold Kalina (Ret.), Panelist, found that all three elements required under the ICANN Policy to transfer the domains were satisfied.

1)  the domain name registered by Respondent is identical or confusingly similar to a trademark or service mark in which Complainant has rights; and
(2)  Respondent has no rights or legitimate interests in respect of the domain name; and
(3)  the domain name has been registered and is being used in bad faith

Full details of the ruling, which was issued on January 5, have been posted online.

Discussion: The Next Web, Marketing Land, Index, The Verge, Afterdawn.com and mediabistro

Categories
News

Google apparently registers Googan domains, slang for lowlife webmaster

Googleplex

If you’re not familiar with the term Googan, according to Urban Dictionary, “Googan” can be used to describe a lowlife webmaster who “posts ads and web pages typically with no meaningful content, no regard for adwords copywriting, or consideration for other people, especially those who click on promising-looking links.”

Now it appears Google has plans to market Googan “the lowlife webmaster” in the very near future, according to several new domain registrations that include names like Googan.net (WHOIS), BewareofGoogan.com, DonthireGoogan.com, and GooganInterviews.com.

All of the Googan names were privately registered through MarkMonitor, a company Google uses to help manage its domain portfolio. 

As is the case with domains privately registered using DNStination Inc, MarkMonitor’s privacy service, it’s safe to say the company behind the names is Google, since MarkMonitor is in the business of internet brand protection for over half the Fortune 100 companies.

Google registered the Googan names, as well as others, on December 29.

None of the domains resolve to a web site at the time of this story going online, and Google has offered no details on Googan as of yet.  But if I had to guess, I’d say Googan will be used in an online marketing campaign, similar to the company’s use of the domain EmailIntervention.com. 

Here’s a look at all the domains apparently registered by Google on December 29.  Also in the list are lighting domains like Googlightingstranger.com, which may have something to do with its Android-controlled light bulb, that goes on sale in early 2012.

bewareofgoogan.com
bewareofgoogan.net
donthiregoogan.com
donthiregoogan.net
gapsingoogle.com
gapsingoogle.net
glightingstranger.com
glightingstranger.net
googan.net
googanapperson.com
googanapperson.net
googanapprehension.com
googanapprehension.net
googaninterviews.com
googaninterviews.net
googanlighting.com
googanlighting.net
googlelighting.net
googlightingstranger.com
googlightingstranger.net
thegooganinterviews.com
thegooganinterviews.net
whatsinitforgoogle.com
whatsinitforgoogle.net

Discussion: Marketing Land

(Image of Googleplex welcoming sign via Ardo191)