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Star Wars: First Assault trademarks filed for “interactive video games” [UPDATED]

Star Wars: First Assault

Last week, Lucasfilm (the parent company of LucasArts) secretly registered several “Star Wars: First Assault” domain names like StarWarsFirstAssault.com.  It was suspected that the names had something to do with a yet-to-be announced video game project.

More information has surfaced in recent days in the way of two new trademark applications submitted to the United States Patent and Trademark Office.  On August 23, 2012, Lucasfilm Entertainment Company Ltd. filed trademarks for “First Assault” (Serial Number: 85711610) and “Star Wars: First Assault” (Serial Number: 85711618).

Both applications cover the same goods and services which, among other things, includes “Entertainment services provided on-line by means of global and local area networks, namely, providing interactive computer games and interactive video games.”

Here’s a look at the full list of goods and services in each filing:

Interactive entertainment software and accompanying instruction manuals sold as a unit, namely, computer game software and manuals sold as a unit, video game software and manuals sold as a unit; video game software, computer game software, and pre-recorded compact discs and DVDs featuring games, films, animation, music, computer game software, and video game software; downloadable video game software and downloadable computer game software; computer game software for use on mobile and cellular phones

Books containing puzzles and games; calendars; children’s books; children’s books combined with toys and sold as a unit; comic books; comic magazines; gift books in the field of video games; graphic novels; printed instructional manuals and strategy guides in the field of computer games; magazines in the field of entertainment; markers; non-electronic personal planners and organizers; notebooks; novels for juveniles; pencil cases; pencil sharpeners; pencils; pens; personal organizers; postcards; posters; puzzle books; series of fiction books; sticker albums; sticker books; stickers; temporary tattoos; trading cards; animation cels; lithographic prints; original works of art created from paper; photographic prints; printed art reproductions

Toy action figures; accessories for use with toy action figures; action type target games; balloons; bath toys; board games; card games; cases for action figures; cases for play accessories for action figure, model vehicles and model space craft; connecting links for toy building blocks; construction toys; costume masks; costume masks for dolls; dolls; rubber hi bounce balls; jigsaw puzzles; paper face masks; parlor games; play sets for toy model vehicles, toy model space craft; plush toys; protective pads and padding for skateboarding; role-playing games; toy model space crafts and related accessories sold as units; three-dimensional puzzles; toy action figures; toy building blocks; toy candy dispensers; toy candy holders, namely, plastic candy dispenser designed as a toy; toy coin banks; toy model hobby craft kits for making model spacecraft, model cars and model vehicles; toy model vehicles and related accessories sold as a units; toy modeling dough kits and accessories for use therewith sold as units; toy remote control vehicles, namely, airplanes, spacecraft, boats; toy scooters; toy snow globes; toy vehicles; toy weapons; toy model vehicles and accessories therefore sold as a unit; water squirting toys; wind-up toys; yo-yos; collectible card games; collectible miniature board games, and toy helmets

Entertainment services provided on-line by means of global and local area networks, namely, providing interactive computer games and interactive video games, all on-line by means of global and local area networks; providing news and information in the field of entertainment relating to interactive computer game software and interactive video game software over an electronic network; fan club services

Online social networking services

While little is still known about “Star Wars: First Assault”, the trademark filings offer more insight.

LucasArts has yet to announce anything official.

UPDATE 4 – MARCH 12, 2013:. Kotaku has posted leaked screenshots of the game.  See below:

Star Wars: First Assault video game

Star Wars First Assault screenshot

Star Wars First Assault screenshot

UPDATE 3 – MARCH 11, 2013:. Kotaku reports that Star Wars: First Assault is a downloadable multiplayer shooter that was originally slated for release this spring.  Jason Schreier writes, “First Assault is “step zero” to the heavily-rumored, highly-anticipated Star Wars: Battlefront III. If First Assault sells well—assuming it is released at all—the third Battlefront could be next.”

UPDATE 2 – FEBRUARY 28, 2013:.  Sources familiar with game development at LucasArts have all told Kotaku that development on the game has been frozen or put on hold since the Disney acquisition.

UPDATE 1 – OCTOBER 1, 2012:.  The box art for Star Wars: First Assault for Xbox Live Arcade (XBLA) was discovered (via NeoGAF).

Talking about this story:  Game Informer, GameSpot, G4tv, Game Trailers, Joystiq, Computerandvideogames.com, Digital Spy, Escapist Magazine, Everybody Plays, Eurogamer.net, Eurogamer.pt, IGN, Jeux Video.fr, Game Rant, Gamekult.com, Gamed, Gamers.fr, Gameplanet, Blue’s News, Gamespy.com, GameStar, Geek, GMA News, gram.pl, Anakinweb.com, gry-online.pl, Lenta.ru, MCV, MeriStation, Metro, NeoGAF, Kotaku, NowGamer, PC GamesBoa Informação, PlayStation LifeStyle (blog), Shacknews, Shogun Gamer, T3, TheForce.net, tweakers.net, Vandal, Videogamer.com, VG247 and We Got This Covered

(Image of the TIE fighter via StarWars.com)

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Movies News Video Games

Lucasfilm secretly registers ‘Star Wars First Assault’ domain names

Star Wars First Assault

Lucasfilm, the parent company of LucasArts, appears to have another big project in the works, this one called “Star Wars First Assault” according to several domains the company secretly purchased this week.

On August 22, 2012, names like StarWarsFirstAssault.com (Whois) and StarWarsFA.com (Whois) were registered through the internet brand protection agency Corporation Service Company (CSC).  And you can bet Lucasfilm is the registrant behind the names, as they are a well known client of CSC, which protects many of the world’s most valuable brands.  CSC is the same registrar responsible for managing flagship names like StarWars.com (Whois).

The fact the names were all privately registered, indicates the company is trying to keep the project under wraps for now.

Here’s the full list:

starwarsfa.com
starwarsfa.net
starwarsfa.de
starwarsfa.co.uk
starwarsfirstassault.com
starwarsfirstassault.net
starwarsfirstassault.de
starwarsfirstassault.co.uk
swfirstassault.com
swfirstassault.net
swfirstassault.de
swfirstassault.co.uk

No trademark application has been filed at the United States Patent and Trademark Office nor has the company announced anything about this project, so it’s unknown if it’s related to a video game, film, or some other Star Wars product.

The domains aren’t much help either.

At the time of this story, most of the names resolve to a blank web page.

Talking about this story: GameZone

Categories
News Video Games

Lucasfilm (parent of LucasArts) registers Ewok Village domain for unknown project

Ewok Village

It’s not everyday that Lucasfilm registers a new domain name.

The last time the company picked up anything of note was back in early May when the company registered eight domains related to Star Wars: 1313, which turned out to be a video game that is creating quite a buzz.  So, it may be worth paying attention to a domain name the company registered on August 20, 2012, through the brand protection agency Corporation Service Company – ewok-village.com.

Ewok Village is the home of the furry Ewoks on the forest moon Endor.

While the domain may be nothing more than the company protecting its intellectual property or unannounced plans for a new action playset for the 2012 holiday season, it’s possible LucasArts could have an Ewok Village video game in the works.

For now, it’s all just speculation.

If you’re wondering why Lucasfilm didn’t register EwokVillage.com (no hyphen), that’s because the name was first registered back in 2005 by someone else.  Today, it’s a puppies website that has a picture of Ewoks on the homepage.

At the time of this story being published, the domain name does not resolve to a web page.

Talking about this story: Games.com News (blog)

(Image of Ewok Village via Wookieepedia)

Categories
News

What is “LucasArts Play”? Domains registered via brand protection company

LucasArts Play

UPDATE: Superannuation suspects “LucasArts Play” may be a casual games effort or cross-game online platform, as recent Lucas job listings have mentioned both.

ORIGINAL STORY: LucasArts grabbed the attention of many at E3 2012 with the announcement of Star Wars 1313.   There was speculation early about Star Wars 1313 after domain name registrations were spotted in early May through the brand protection agency Corporation Service Company.

Now, LucasArts appears to be up to something, though at the moment it’s unknown what the company could be developing.

On June 28, 2012, LucasArts apparently registered the domain names LucasArtsplay.com (Whois), LucasArtsplay.net (Whois) and LucasArtsplay.org (Whois).

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All three names were registered through Corporation Service Company.

However, unlike the Star Wars 1313 domains, the “LucasArts Play” names have been privately registered, indicating that the company wants to keep “LucasArts Play” quiet for now.

At the time of this story, the domains resolve to a blank web page.

Categories
News

Lucasfilm Entertainment files “Star Wars 1313” video game trademark [UPDATED]

Star Wars 1313

UPDATE 1 May 31, 2012: Lucasarts has unveiled the Star Wars 1313 website (screenshot above).  Starwars1313.com now re-directs visitors to www.lucasarts.com/games/1313/.  The official Facebook page can be found on www.facebook.com/StarWars1313. While there is nothing more than an image on the home page, more will be revealed at E3.  But according to a video interview, the game is about bounty hunters as I first speculated when I reported about the domain name registrations and trademark filing.

***

ORIGINAL STORY: Lucasfilm Entertainment Company Ltd. has filed a trademark application (Serial Number: 85613835) with the United States Patent and Trademark Office for “Star Wars 1313”.

The filing covers a variety of goods and services including interactive entertainment software, books, toy action figures, online social networking services, and interactive video games.

After I spotted over a dozen registrations earlier this week for Star Wars 1313 domains like StarWars1313.com, I had speculated the project could be related to a potential Boba Fett movie.  It wasn’t a strong argument and was based on the fact that CT-1313 was once an alias used by Boba Fett and last summer director Joe Johnston said he was trying to get George Lucas to make a movie featuring the bounty hunter.

While “Star Wars 1313” now looks less likely related to a new film, apart from the trademark application filed on May 1, 2012, not much else is known including which platforms the game will be available on.

The goods and services listed are similar to previous video game trademark filings by Lucasfilm.

Below are details from the trademark application which appeared on the USPTO website today.

Interactive entertainment software and accompanying instruction manuals sold as a unit, namely, computer game software and manuals sold as a unit, video game software and manuals sold as a unit; video game software, computer game software, and pre-recorded compact discs and DVDs featuring games, films, animation, music, computer game software, and video game software; downloadable video game software and downloadable computer game software; computer game software for use on mobile and cellular phones

Books containing puzzles and games; calendars; children’s books; children’s books combined with toys and sold as a unit; comic books; comic magazines; gift books in the field of video games; graphic novels; printed instructional manuals and strategy guides in the field of computer games; magazines in the field of entertainment; markers; non-electronic personal planners and organizers; notebooks; novels for juveniles; pencil cases; pencil sharpeners; pencils; pens; personal organizers; postcards; posters; puzzle books; series of fiction books; sticker albums; sticker books; stickers; temporary tattoos; trading cards; animation cels; lithographic prints; original works of art created from paper; photographic prints; printed art reproductions

Toy action figures; accessories for use with toy action figures; action type target games; balloons; bath toys; board games; card games; cases for action figures; cases for play accessories for action figure, model vehicles and model space craft; connecting links for toy building blocks; construction toys; costume masks; costume masks for dolls; dolls; rubber hi bounce balls; jigsaw puzzles; paper face masks; parlor games; play sets for toy model vehicles, toy model space craft; plush toys; protective pads and padding for skateboarding; role-playing games; toy model space crafts and related accessories sold as units; three-dimensional puzzles; toy action figures; toy building blocks; toy candy dispensers; toy candy holders, namely, plastic candy dispenser designed as a toy; toy coin banks; toy model hobby craft kits for making model spacecraft, model cars and model vehicles; toy model vehicles and related accessories sold as a units; toy modeling dough kits and accessories for use therewith sold as units; toy remote control vehicles, namely, airplanes, spacecraft, boats; toy scooters; toy snow globes; toy vehicles; toy weapons; toy model vehicles and accessories therefore sold as a unit; water squirting toys; wind-up toys; yo-yos; collectible card games; collectible miniature board games, and toy helmets

Entertainment services provided on-line by means of global and local area networks, namely, providing interactive computer games and interactive video games, all on-line by means of global and local area networks; providing news and information in the field of entertainment relating to interactive computer game software and interactive video game software over an electronic network; fan club services

Online social networking services

As of today, Lucasfilm has yet to announce anything official.

Talking about this story: G4TV, Kotaku, Game Informer, Gamespot, Joystiq, IncGamers, The Escapist, Gameranx, Neoseeker, Gamed, NeoGAFGamereactor Sverige, Tweakers.net, Ubergizmo, Game Rant, Ars Technica, Lazygamer and Buffed.de

(Image of Darth Maul from Star Wars Episode I: The Phantom Menace)