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News Trademarks Video Games

ZeniMax Media files trademark for “Hearthfire” computer game software

Hearth Fire

Trademark applications keep rolling in.  Earlier this month, ZeniMax Media filed a trademark application for Dragonborn.  In April, the company filed for the dragon shout “Fus Ro Dah”.  Now, the company has submitted a new trademark application (Serial Number: 85634522) covering computer game software with the United States Patent and Trademark Office for “Hearthfire”.

“Hearthfire” appears to be a reference to the skill book “2920, vol 09 – Hearth Fire” in The Elder Scrolls V: Skyrim.

Skill books reward players with bonuses.  Hearth Fire is a conjuration skill book and is part of the twelve volume 2920 books.  The conjuration skill allows you to summon creatures from the dead or concoct ethereal weapons from soul energy.

Hearthfire is also the ninth of the 12 seasons in the Elder Scrolls universe.

The trademark application just appeared on the website of the USPTO today, and was originally filed on May 24, 2012.

At this point, it’s unknown whether Hearthfire will be for a new Skyrim DLC, a new video game, or something else.

Bethesda has made no official announcement as of yet.

Talking about this story:  VG247, JoystiqThe Unofficial Elder Scrolls Pages, Meristation, Game Informer, IGN, GameDynamo, Push Square, Blue’s News, OnlineWelten.com, Strategy Informer, We Got This Covered, Exophase, Ubergizmo, Cinema Blend, Destructoid, Xbox 360 Achievements and NowGamer

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News Technology

Is Google going to introduce Google Plus Stories? Maybe, according to domains

Google Plus Stories

Last November, Twitter introduced Twitter Stories, which allows users to share how they used the social media platform in an interesting way.  Facebook launched its own Facebook Stories application back in 2010.  Now, Google has registered the domain GooglePlusStories.com, hinting that it may roll out its own user testimonial campaign to showcase how people are using its Google Plus social networking tool.

On May 24, 2012, Google Inc. registered the domain names gplusstories.com (Whois) and googleplusstories.com (Whois) through the online brand protection company MarkMonitor.

It’s unsure what exactly Google will publish on its own Stories site, should it launch one.

Twitter’s site highlights tweets which gained noticeable attention, like the story of one user who wrote a book, found an agent, got published and landed a movie deal using Twitter every step of the way.  Or how one user inadvertently live-tweeted the raid on the Osama bin Laden compound.

Whereas Facebook and Twitter users have been credited with helping to topple dictators, Google+ is still relatively new to the social arena.

Still, there have been notable stories.  In February, Agence France Presse reported hundreds of Chinese flooded President Obama’s Google+ page, apparently taking advantage of a glitch in China’s censorship system to post about human rights and green cards.

At the time of this posting, neither domain resolves to a web page and Google has made no official announcement regarding Google+ Stories.

Talking about this story: Marketing Land

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News Video Games

Square Enix registers Just Cause 4 domains; Just Cause 3 not yet released

Just Cause 4

Aside from 2011 rumors of a Just Cause 3 video game in development and a movie, there hasn’t been a whole lot of news lately about Just Cause.

That may be about to change as Square Enix has registered a slew of Just Cause 4 domain names on May 18, 2012, like JustCause4.com (Whois) and JustCause4.fr (Whois).

Through the internet brand protection firm Corporation Service Company, Square Enix not only picked up the dot-com, but also registered the same name in different country code extensions, as well as JustCause3.it.

The list of Just Cause 4 domains includes: JustCause4.com, JustCause4.fr, JustCause4.co.uk, JustCause4.de, and JustCause4.it.

As of today, there has been no official announcement by Square Enix regarding Just Cause 4.  Then again, Just Cause 3 hasn’t even been released.

The latest registrations hint that “official” Just Cause news may be imminent, and as a defensive measure, Square Enix registered the Just Cause 4 names.

Talking about this story: Game Informer, Computerandvideogames.com, Gamespot, PC Gamer Magazine, Joystiq, Digital Spy, Playstation Universe, Gaming Examiner, IGN, MCV, IncGamers, Complex.com, games.on.net, Blue’s News, HeyUGuys.co.uk, TheSixthAxis, Spieletipps.de, Cinema Blend, VG247Eurogamer España, GameZone, Eurogamer.de, GameDynamoGamesaktuell.de, PC Games, Eurogamer.se, DemoNews, PC Games Hardware, GameStar, Videogameszone, Inside Gaming Daily, Game Rant and PSX Extreme

Categories
News Video Games

Ubisoft settles on “Face Your Insanity” tagline for Far Cry 3 according to domain

Far Cry 3: Face Your Insanity

Back in March, a GameFAQs member completed a market research survey for Far Cry 3 box art.  They were also asked their opinion for the tagline “Face your insanity”.

Many of the people who responded in the forum liked the tagline.  One person even replied, “Face your insanity is the perfect tagline for this game.”

Now, it looks like Ubisoft has settled on the tagline “Face Your Insanity” for the upcoming first-person shooter video game.  On May 17, 2012, Ubisoft registered the domain name faceyourinsanity.com (Whois).

At the time of this story, the domain name does not resolve to a web page.

Far Cry 3 is expected to be released in September.

Talking about this story: XGN Entertainment, Playstation Lifestyle and VG247

Categories
News Trademarks Video Games

ZeniMax files trademark for Dragonborn

Dragonborn

In April, ZeniMax Media filed a trademark application for the dragonborn shout “Fus Ro Dah”.

Now, the company has filed another trademark application with the United States Patent and Trademark Office, this time for “Dragonborn”, an individual who has been born with the blood and soul of a Dragon, but the body of a mortal.

On May 15, 2012, ZeniMax Media submitted the application (Serial Number: 85626061).

The goods and services within the filing cover, “Computer game software for use with computers and video game consoles; downloadable computer game software offered via the internet and wireless devices”.

At the beginning of the month, Bethesda announced the first Skyrim DLC, called Dawnguard, would be coming to the Xbox 360 this summer.

It’s unknown whether the company’s latest filing will be for a subsequent Skyrim DLC or rather a defensive measure to protect its Dragon-born intellectual property.

Just this week, the creator of the Dragon Shout app received a copyright infringement notice from ZeniMax.

Talking about this story: VG247, GameStar, Lazygamer, MCV, Blue’s News, Game Informer, GameZone, International Business Times, Buffed.de, Kotaku, IGN, Giant Bomb, Cinema Blend, Blue’s News and games.on.net